BrainGu Website Revamp

This is a refresh of the BrainGu website, originally rebuilt from the ground up in 2023 using Eleventy and Tailwind. That version did its job well. This one does it better.

Since the original launch, my role has shifted into Design and Marketing Director, which meant the site needed to evolve from “explains the company and it's services” to “supports the product.” BrainGu has taken a product-first approach to marketing, and the website now reflects that shift. Less abstract positioning. More clarity. Fewer words doing less work.

Beyond updated messaging, the biggest change lives under the hood. The site structure was simplified, unnecessary layers were removed, and frequently updated content was brought closer to the surface instead of being buried three clicks deep and forgotten. The result is a site that’s easier to navigate, easier to maintain, and far more honest about what BrainGu actually builds.

Same brand. Sharper focus. Less friction.