SmoothGlue Website Launch

This was the official launch of SmoothGlue©, going live at smoothglue.com and marking the product’s public debut under its new name. Formerly known as Structsure™ (we thank it for its service), the rebrand was more than a fresh coat of paint. It was a reset, a sharpening, and a chance to introduce the product the way it always wanted to be introduced.

The site focused on two things that matter most at launch: a compelling landing page and a clear product page. The homepage is designed to do one job well, grab attention, explain the problem, and make you want to keep scrolling. The product page goes deeper, laying out what SmoothGlue does without turning it into a novel or a buzzword obstacle course.

From there, the site gives visitors clean paths to action. You can request a demo, get in touch, or dive into videos and documentation without having to hunt for them. No maze, no guesswork, just a product that’s ready to be used and a website that knows it.

A new name, a clearer story, and a launch that actually sticks the landing.